Andrei Proko began his carrer as an art director at Courrèges, specializing in perfumes, and discovered his passion for photography and videomaking, leading to taking pictures and directing the films himself.

While briefly returning to art direction for Hermès, he was inspired by renowned talents.

Now, he works as a director and photographer for clients like Rabanne, Chanel, LVMH, and artists such as JB Dunckel and Aimé Simone.